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What is Burpple Beyond?
Burpple Beyond is a subscription-based service that offers a collection of such deals, all in one app. I mean, who doesn't love taking advantage of 1-for-1 dinner deals?
Here are some of my suggestions to improve the app's current landing page
(as of 17 June 2019).
Navigation Bar
There are two main concerns with the current navigation bar; the first is that there are important links missing. The second is the poor hierarchy of information.
Main Information
The current copy is clunky and hard to scan through due to the huge amount of numbers packed into one sentence. I've streamlined the header as well as the body copy, while adding a slight tone of voice to make it a more engaging read. I've also changed the button to one that utilises progressive disclosure in order to raise click through rate.
Subscription Information
The current write-up is packed with information, making it hard to catch at a glance. I've split the process into two pages to streamline the information, preventing overload. I've also rewrote the header as there was no previous mention of "club".
Redemption Process
The current write-up is pretty good in terms of information provided. However, the phrasing is slightly clunky. I've shortened the text and numericalised the steps to make it easier to follow.
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